Dan Connolly makes one of the more powerful arguments for truly web-extensible structured data in HTML, where you don’t need to ask for permission to innovate:
My view of Web architecture is shaped by episodes such as this one. While giga-scale deployment is always impressive and definitely something we should design for, small scale deployment is just as important. The Web spread, initially, not because of global phenomena such as Wikipedia and Facebook but because you didn’t need your manager’s permission to try it out; you didn’t even need a domain name; you could just run it on your LAN or even on just one machine with no server at all.
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