Archive for December 2009

O’Reilly Catalog uses RDFa

It looks like the O’Reilly product catalog uses RDFa. Check out this Nikon D5000 Manual. Looks like the GoodRelations schema, and quite a bit of data. We’ve long suspected that, once big consumers of web content started looking for certain RDFa vocabularies (i.e. Google and GoodRelations), there would be an uptick in RDFa production. Looks like this is indeed happening.


Best Buy and RDFa

“In his talk at the Search Engine Strategies 2009 conference in Chicago, Jay Myers, Lead Web Development Engineer for Best Buy, Co., Inc., reported very surprising effects of adding GoodRelations and RDFa to their products pages:

  1. GoodRelations + RDFa improved the rank of the respective pages in Google tremendously …
  2. 30 % percent (!) increase in traffic …
  3. Yahoo observes a 15% increase in the Click-through-Rate …”

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